At the Heart of Heart Month

It is a busy, fun, and exciting time for the Heart Institute Foundation’s  dynamic duo: The Events Team.  Sarah and Lindsay wanted to let you in on what goes behind the scenes as they conduct all that Heart Month magic.

Take a look:
So what exactly are we up to as we head into February??  Where does the fun begin?  It begins months in advance as we start connecting with people from all over Ottawa and the surrounding areas, simply because they want to support the Heart Institute,  either through sponsorship, hosting or attending a community event, by making a donation, or by being part of the Paper Hearts campaigning and selling paper hearts to their clients and customers.

Ah hearts! We are all about HEARTS: paper hearts, poster hearts, online hearts, giving with heart – It’s all about HEARTS!

Every person we talk to has their own idea of how they would like to offer their support and we get to hear all about the fun ideas and concepts – anything from hosting a gala event with a featured performance by a Heart Institute doctor ( to in-store fashion shows with former-patient models (, sales events (, and everything in between. We love connecting and helping to make each event a success.

We also work with local businesses, restaurants, and retailers on the Paper Hearts campaign which allows  you to be part of supporting Heart month while you are out supporting local businesses.  Many of the businesses with Paper hearts for sale are listed on our website.

We are so thrilled to be working with strong corporate supporters again this year AND, if you visit to make a donation, you will see that your donation may be matched by one of our generous corporate match sponsors.

You have probably heard or seen Heart Month on Bell Media radio and TV stations including: Majic 100, New Country 94, 580 CFRA, and CTV Ottawa.  We have been working with them, and our sponsors, to showcase what we have in store for you all month long. PLUS the Bell Media group will host our Heart Month Wrap Up Celebration, honouring our community’s success.

And all this is just the beginning!

We are so fortunate to be able to connect with so many amazing community champions.  This is a special time of year when we are reminded, time and time again, how the Heart Institute has touched the lives of so many.  In our role, we have a unique opportunity to connect with so many people all over the city – from our many service clubs, retirement homes, local businesses and corporate partners.  We hear wonderful stories about how the Heart Institute has saved loved ones and we also hear from grateful patients.  What better way to keep us all connected?

We can’t wait to attend the many Heart Month events in February and make this Heart Month a great success!

– Lindsay Firestone and Sarah Maclaren

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